Using photography blurs, light leaks, colour tone in Photoshop retouching to create atmosphere in location photography.
Creating the image can just be the start of getting the photography to the client or designer, many international companies have over time developed their brand standards or visual language on how they want to show their business.
Although much can be done in post production, shooting the original content with the purpose of using post production photoshop adjustments will formulate the approach and compositions the photographer is aiming for.
The creative photoshop work is about creating a mood or feeling, working within a tonal or colour palette and engaging the viewer into the conversation. Using tone, colour and areas of light leaks and selective focus the photographer can draw the viewer into the parts of the image is the message.
Using creative post production techniques and photoshop to create the final image or library of images helps to identify your image style - making your media more quickly recognisable..giving your images a personality that reflects your business' values and culture.
It's the whole package - the creation of the original photography on location working with post production Photoshop and Lightroom production techniques.