Photoshop light leaks, cool tones and atmospheres.

Using photography blurs, light leaks, colour tone in Photoshop retouching to create atmosphere in location photography. 

Working to a brand's visual language.

Working to a brand's visual language.

Creating the image can just be the start of getting the photography to the client or designer, many international companies have over time developed their brand standards or visual language on how they want to show their business.

Although much can be done in post production, shooting the original content with the purpose of using post production photoshop adjustments will formulate the approach and compositions the photographer is aiming for.

The creative photoshop work is about creating a mood or feeling, working within a tonal or colour palette and engaging the viewer into the conversation. Using tone, colour and areas of light leaks and selective focus the photographer can draw the viewer into the parts of the image is the message.

Using creative post production techniques and photoshop to create the final image or library of images helps to identify your image style - making your media more quickly your images a personality that reflects your business' values and culture. 

It's the whole package - the creation of the original photography on location working with post production Photoshop and Lightroom production techniques.  

The human context of industrial photography.

The human context of industrial photography.

Creative photoshop retouching for creative atmosphere in the workplace. Annual Report Photography.

Creative photoshop retouching for creative atmosphere in the workplace. Annual Report Photography.

Mercedes W125 Silver Arrow..well sort of.

Automotive Photographers.

Roach Manufacturing. Mercedes W125 Silver Arrow historic racing car.

Roach Manufacturing. Mercedes W125 Silver Arrow historic racing car.

I shot this quite some time ago and have kept it tucked away, this shoot was done to create a technical record showing every panel,fixing and intersection of the chassis and bodywork of this car.

We photographed a complete 'teardown' of the completed shell/chassis, as each panel came off the fastenings followed by a series of photographs of the panel showing each side and different angles, plus some detail shots of seams, folds and creases, creating a visual blueprint for future repairs or re-manufacture. 

Letting the cat out of the call them replicas just does not comprehend what is involved, this is a remanufactured new Mercedes W125 using original factory drawings, the same methods of fabrication and construction , built and correct in every minute detail, a hand made exotic race car of 1937.

The original cars are incredibly rare, one owned by Bernie Ecclestone and the other in the Mercedes museum. So rare and valuable that the opportunity to see one running is almost unheard off, race cars are only 'alive' when breathing, these rare 'continuations' will allow other to experience the smell and sound of history.

The 'new' body shells were reproduced by Roach Engineering with the mechanical manufacture and build being carried out by Crosthwaite and Gardiner, both having access to Bernie's car to use as a reference for the technical details. 

The most impressive thing is seeing this being crafted,at a bench by hand. It is truly awe inspiring watching a true craftsman manipulating a sheet of aluminium into compound curves and intersecting angles from a single sheet. 

The plan was to create a set of 5 very special books (one for each car) showing the complete build story..and I mean complete..down to the last rivet and screw head.

It's a great honour to be the photographer selected to show this process, I'm thinking some nice B/W art prints would look good on someone's wall.

So if you have a bad day at Goodwood or the Nurburgring and the panels and chassis change shape..I have images of what it should look like!

Old industrial photographs-why do we like them?

People Photographer.

Industrial portrait photography.

It's a little crazy really, we spend $$$$ (££££) on expensive high quality digital camera bodies, select lenses that will resolve every last pixel then make the image look aged, blurry and imperfect.

Is it that the imperfections are what makes use view an image in such a way that we are drawn to the true character or subject that is familiar, a form or person we can instantly recognise or are we just fascinated with the past. We look at old photographs as the capture of a moment past-not too old to be ancient history-but old enough to be a time past.

Perhaps we take comfort in what has been and view what is to come as something to be challenged, perhaps the way to make a real connection with a photo is for them not to be super sharp high clarity recordings but a little the rest of the world.