Are we still in love with print?
Here in the UK a new daily newspaper has just been launched, with strong photography and editorial that is not weighted to one political point of view, is print still important with everyone digesting news and images from digital smart devices.
Judging by the copies of the Metro stuffed down the side of seats and blowing down the aisles of railway and tube trains it seems that we still have a desire to absorb a wide gamut of information,opinion,photographs and who did what to whom outside the Queen's Return...oh and footballers..they need a who supplement to themselves, all in ink on paper.
Spend a little time with a print specifier in an agency, just the mention of a vegetable based pigment ink will have you locked into the merits of 350gsm bleached rag with satin spot laminate with every third separator page having a different die cut corner.
We spend a lot of our time looking at photography on a screen, my own industrial photographers web site is the 'go too' if I'm talking about my images, I have tried the 'ipad' presentation and found that although you can keep location photography and architectural photograph ever shot it is treated as just another screen that gets me home late.
So are we still in love with print or is it something more, I have rebuilt my old print portfolio-filling it with only 20 or so delicious luxurious thick prints that shows the best industrial photographers work I have done, and the big change when presenting this to advertising agencies,designers and corporate clients is the conversation.
Just the sensory pleasure of touching and seeing a rich colour photograph changes the whole mood of the meeting, it's almost as if they value that you have taken the time to make these colour and black and white photographs, present them in a quality portfolio that has been edited just for them. It says a lot about how you work as an industrial photographer.
So are we still in love with print, I like my 'i' toys but I cherish my print portfolio.
Chris Henderson is an Industrial Photographer based in the UK shooting creative imagery for commercial,design,editorial and corporate clients.