Motion content for web sites.
The desire to have endless video's, drone footage, interviews etc.with the view to keep visitors at your web site longer means that you need to be creating new content to feed the your web site and social media feeds.
Content that attracts the eye and holds you at that page for just a little longer means creating a stream of videos to share, you could keep creating great content at a cost or produce poor content just because 'we need to have moving content' on our web site.
What about all the still images of your people and projects, are they just now for printed brochures and newsletters or will they doomed to be buried on a hard drive and archived never to be seen again.
Suitable images can be 're-animated' as Cinegraphs, still images rendered to create the illusion of motion. It's more than just 'rostrum' zoom and pan, it takes selections from within the image and ands motion.