London Skyline Concept.
Where architectural photography and advertising meet. How do you show the 'connected' concept if everything you do is digital or buried underground?
As part of a wider shoot comission to show a range of business sectors and researching locations with the production team at the advertising agency we asked 'how do you show data connections?' 'what does ''connected'' in data terms mean?'
Bringing together shared information from a wide range of geographic locations is about removing distance and time. So why not bring the physical locations a little nearer to each other.
Working with Stu from The Gate Interactive, Edinburgh, a concept mockup was created for proof of concept to the client..and to make sure all the selected elements would fit together.
All the elements were captured over several evenings, some locations re-visited to get a view that would fit perfectly.
The real work in my opinion was to visualise and build the new city skyline, we already had a rough idea of how it would fit but leaving the final 'build' to the designer worked much better.
The whole image really came from a suggestion from my end, but the clever part was the advertising agency pitching it and letting us run with it from a rough concept into a strong graphic for the client.
'Cheers Stu..I can only imagine how many hours went into this'