Clear thinking

The importance of a clear strategy communicated effectively can never be underestimated.

Find what you are looking for.

Find what you are looking for.

-Photographers are hired on the basis of geographical location, specialism, nepotism or sometimes just being in the right place at the right time -Photographers will often accept work because it's good business, they need the money, there's an empty space in the diary, too scared and too poor to say no, and in between those states is the angst of the void.

Is this the best I can do, will I ever work again, can I sustain the workload, how can I be in two places at once, is it worth the grief, everyones work is better...was I ever good enough? 

I have always liked the quote by Steve McQueen 'racing is life-anything before or after is just waiting', creating new work is both at the same time an opportunity for greatness or disappointment, a moment to define your condition-validate your creative or technical expertise in your chosen creative medium.

I have always struggled with the void between assignments-finding 'busy' work to do, researching locations, sales, social media, the accounts-VAT-Tax, looking for that 'something' that will be the eureka moment, looking for the dream client or assignment that is more important than life itself. 

There are many 'business coaches' out there who I'm sure can help me for a fee to understand what my goals are, have the mindset to win those dream jobs and achieve greatness..although I do question what greatness is these days!

One of the best tools for both business and mind-it doesn't cost a fortune, has no ongoing consultancy fees and minimal application costs..a magnetic whiteboard.

I put one of these up in my office some time back, it has listed the usual whiteboard stuff-all current work-things to do/remember-picture of the kids and dog and those free promotional magnets you get sent for your refrigerator door.

The most useful feature is the section for 'thoughts' the place where I layout goals and targets and any useful info and resources, it's the place where I can stand back-look with clarity at the next thing to do, don't underestimate the power of accomplishment in wiping off an item..it is liberating and addictive!

It's too easy to be swamped by the sheer mass of influences we take in, after all that's how we thrive and grow as creatives-letting these distractions add to our own interpretations, but in all the noise we need to hear our own soundtrack.