Advertising v Industrial Photography.
The first of the 2016 photographers promo postcards have just been sent out, 4 in total with the reverse side image spread across all 4 cards together revealing the complete photograph.
It's always a bit of a dilemma for a photographer to choose which images show the best photography, favourite images or the shots that show a range of skills and locations that images have been created in.
Sometimes it's best not to think too hard about the image choices, but in essence 'this is what I do-this is how I make it look'.
Industrial photography I always feel is the Cinderella of the industry, never seen as highly valued as advertising or revered as a Platon portrait would be, but in it's own way just like Cinderella it keeps it's head down doing the jobs that feed an entire design, tooling, machine, engineering, manufacturing chain continuing to play it's part in the realisation of the couture dress on the Paris Runway. Each part employing millions of people-creating trillions of dollars of wealth generation from the extraction or chemical creation of the raw materials to the last hand made button being sewed on.
I know commercial photography (there's the clue) is about moving cash from one pocket to another, and a great image of a shoe in a magazine can be directly traced to sales at the till, and ultimately that's all that matters.
The industrial sectors in most cases don't employ those sort of 'metric recording' to decide if a campaign was revenue positive, it's more about consolidation or growing a longer term offering into a market of limited size, we all wear shoes but not many of us are going to buy 1000 litre reactors to make a polymer component that will make your trainer's more durable and less smelly.
PS. If you would like to have a set of cards send your details via the contact page.