Where do we go from here?

Industrial Photographers UK.

True efficiency comes from understanding,delivering value through planning and knowledge on the road to economic strength.

It happens now and again..I get a call from a potential new client and if the opening gambit is 'can you come and take a couple of snaps..it'll only take 10 minutes' call me a cynical old photographer but by the time the last syllable has been spoken I have already emotionally distanced myself from the job.

There's nothing wrong with a '10 minute opportunity' to create great photography, however the 30+ years of knowledge it's taken to be able to bring those skills to the party and create a piece of work in the timeframe available should be enough for the artist to decide if a shoot can take 10 minutes.

One of my other favourite openers is 'we have a limited budget this time-can you do this first job cheap and we'll give you more work in the future' It's amazing how many times they never call back when I offer to shoot the first job at my normal rate and then offer a preferential rate on the second and third shoot. 

A client relationship has to start somewhere, I prefer it to start 'we think your work is a good fit for us' or 'we have seen the work you shot for xyz' This tells me that there is a real interest and investment in the process..a willingness to create..and mutual respect.

Perhaps it's just me or a place my career is in, but the things that interest me are projects that there is the opportunity to potentially create a defining image of a place, person or process. 

Maybe it's time to do a personal project and by my own client..talk about client from hell!